Amazon.com, Inc. is a world-renowned American company that is hugely credited as a trailblazer in the online retail industry. The company was founded in 1994 by Jeff Bezos as an online book store. It was named after the world’s second longest river. Amazon.com grown massively, selling millions of products ranging from home furniture to digital games.
With its corporate headquarters in Seattle, Washington, the company is now one of the largest online retailers in the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF AMAZON LOGO
Shape of the Amazon Logo
The Amazon logo has underwent several modifications throughout the years. Its current version very smartly carries the absolute message that the company deals in everything from A to Z. The arrow, which is situated below the wordmark, embodies the “smile” that their consumers would experience by shopping on their website.
Colors of the Amazon Logo
The use of black color in the Amazon logo depicts the company’s supremacy and grace, while the orange color represents pride and happiness of the customers.
Font of the Amazon Logo
The Amazon logo uses a custom-made typeface.