Giorgio Armani S.P.A. is a famous global Italian fashion giant that manufactures apparel, sunglasses, cosmetics, perfumes and other accessories for men and women. The company was established in 1975 by two friends named Giorgio Armani and Sergio Galeotti in Milan.
Armani is now widely regarded as one of the most noted clothing companies in the world. Some of its popular brands include Emporio Armani, Armani Exchange, Giorgio Armani and Armani Jeans.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF ARMANI LOGO
Shape of the Armani Logo
The Emporio Armani logo is a very memorable emblem which consists of an eagle that appears to look in the right direction. The eagle denotes the premium quality, supremacy and brilliance of the brand.
The Giorgio Armani logo is considered to be a prime example of a minimalist yet elegant logo design. It comprises of an artistic representation of the company’s initials – a rounded “G” completing a curved “A” – which yield a very tasteful and refined identity.
The Armani Exchange logo displays the “A|X trademark” in an overly simple and most general form, hence creating a very legible and visually distinctive design that wonderfully conveys the brand’s message. The Armani Jeans is also represented by a minimalist typographic logo which features a clever combination of the two characters; “A” and “J”.
Colors of the Armani Logo
All Armani brand logos feature the same basic black and white color scheme, which creates a natural feeling of warmth and bears a very powerful yet classy impression.
Further Reading on Armani