Avon Products, Inc. is a famous global American personal care and cosmetics brand for women. With operations in over 140 countries across the globe, Avon is widely considered as one of the largest beauty and cosmetics companies in the world. With total assets of US$ 7.735 billion, the company employs more than 45,000 people worldwide as of 2011.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF AVON LOGO
Shape of the Avon Logo
Avon registered their first trademark in 1932. It remained in official usage until 1936. The Avon logo has undergone several modifications over the years and about five redesigns have been introduced. The current wordmark of Avon is minimalist at best and features the tagline “the company for women”. It is a reworked version of the Avon logo created in the 1980s. Andrea Jung, the CEO of the company at that time, initiated an exclusive marketing campaign and also improved the Avon’s packaging and brochures.
Colors of the Avon Logo
The Avon logo comprises of two colors; pink and black. While the black defines the elegance, excellence and premium quality of the Avon brand, the pink color symbolizes femininity, youthfulness, novelty and optimism.