Barbie is a fashion doll manufactured by the California-based toy giant Mattel, Inc. which has been the best-selling toy brand in the world for more than five decades. It is sold in more than 150 countries across the globe. Barbie was created in 1959 by Ruth Handler, a prominent American businesswoman who was inspired by a German doll named “Bild Lilli”.
Often credited as one of the most globalized toys in history, Barbie has become one of the fashion icons of the 20th century.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF BARBIE LOGO
Shape and Font of Barbie Logo
The Barbie logo is among one of the most popular and instantly recognizable logos in the world. First introduced in March 1959 at the New York Toy Show, it has undergone several modifications throughout the years; however, its signature light-hearted, minimalist style has remained same.
The current version of the Barbie logo consists of a simple wordmark which features the brand name in a hand-drawn, italic typeface which has an elegant, playful and traditional look and feel.
Colors of Barbie Logo
Pink is a color that feels soft, gentle, sweet, young, feminine and optimist. All these qualities makes its use perfect for the Barbie logo.