Bass Ale Logo: One of the World’s Oldest Logos, Ever!

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bass ale pale red triangle oldest logo

The Bass Brewery became one of the biggest beer companies in England by the 1890′s, with an annual production of more than 1,500,000 barrels. Founded in 1777 by William Bass in Burton upon Trent, Staffordshire, their trademark is even visible on the bottles in Edouard Monet’s 1882 painting “A Bar at the FoliesBergère”, in addition to an artwork by Pablo Picasso.

Its brand name and the iconic “red triangle” logo were registered as a trademark under the British Trade Mark Registration Act 1875 on 1 January 1876, just when the act was freshly implemented. After successfully becoming the first registered trademark in England, Bass Ale was filed as trademark no.1.

bass ale pale red triangle logo art picasso

Since there were very few nonrepresentational corporate logos present at the time, it seemed practical to use a shape as basic as an equilateral triangle in the Bass Ale logo. A triangle symbolizes rising energy, prosperity and the wealth of life. The use of red color, on the other hand, also sygnifies energy, as well as passion, vitality and enthusiasm for life. The brand name is handwritten to underline the elegant and authentic expression.

To sum it up, the Bass Ale’s memorable and culturally significant logo, while possessing a strikingly fresh and inviting look, makes a very eye-catching, timeless and stylish emblem that conveys a genuine sense of trust and stability.

Bass Brewery is a true pioneer when it comes to international brand marketing and business development. This may be one of the reasons why the company has become one of the most popular, prestigious and adored beer brands in the history of mankind. It is a well-known fact that even the RMS Titanic was carrying 12,000 bottles of Bass Ale when it sank in the Atlantic Ocean in 1912!

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