Your product’s logo is the brain and main attraction of your merchandise. Therefore you should be careful in choosing or making it so that you wont face the necessary sanction if you copy or infringe that of the existing similar logo’s.

Here are a few examples.

Variety vs. The Vandals

In April 2010, Variety sued the band The Vandals because of the several images of the original cover design appearing on certain websites. Hence the band continue to claim that they are not responsible for the third party distribution.

The Daily Variety magazine took an instant dislike to the font’s resemblance, for the title of the release is a negative expression of the materialistic culture of Hollywood, a message the magazine company does not want to be associated with.

The case was eventually settled with the band agreeing to redesign the cover art to include a different font.


Skullcandy VS. Skelanimals

In April 2011, Skullcandy an extreme sports headphones filed a lawsuit against Skelanimals an accessories and apparel brand of cute skeletal animals.

However, Skelanimals claimed that its logo design have been used since the brand was created in the year 2003. Yet Skullcandy claimed that they are “recognized globally” for their skull, “particularly in the headphones category”.


Apple VS. Apfelkind

Apfelkind (apple child) is a small café in Germany. Apple issued a cease and desist letter to prevent the café from using the image.

Apple stated that the café’s logo could confuse the costumers and might assume that they are affiliated with the giant tech.

In the end, the owner refused to drop her patent application for the logo. The case continues… As Apple’s obstinate fight to sue any company which dares to bare an Apple fruit within their logo.


Nike VS. Point 3 Basketball

When Nike Corporation released its first signature shoe for basketball star Dwayne Wade, basketball hoops and apparel manufacturer Point 3 Basketball filed a claim for trademark infringement.

They claimed that Wade’s shoe is virtually identical to their own. Thus the two brands came up with a mutual agreeable business resolution and Nike Corporation decided to change its logo.


Sony Ericson VS. Clearwire Corporation

Sony Ericson filed a legal action against wireless Internet service provider (WISP) Clearwire Corporation for having a green swirly logo similar with theirs.

Sony demanded a $150,000 in cash from them to cover the legal fees, in addition to three times this amount for the copyright infringement of their logo.

However, Sony decided to drop the lawsuit.



If you concentrate your attention on letters “E” and “x”. The negative space those two letters create form an arrow pointing on to the right side. It signifies forward or moving forward and this is what the company does.

Well, what interesting about it is that this white arrow between the letters “E” and “x” can only be seen when you carefully examine the logo. Alongside with its vibrant color and bold letters, this is one of the most creative logos ever created. This tactic truly made an impact into the minds of their costumers because of its subliminal message.

Cool, isn’t it?


Top 4

The name Adidas is derived from the first and last name of its creator, Adolf Dassler. Throughout the time, the company’s logo has changed, but has always incorporated with three stripes.

Its current logo features three slanted stripes in a triangle shape. This logo symbolizes a mountain, a metaphor for the challenges and perceivable goals that all athletes must encounter and endure.


Top 3

Google is by far one of the most commonly known names and logos in the search engine industry. Thus, we can’t help but wonder what lies behind Google’s color trademark.

During its creation, designers wanted a way to display a sense of playfulness and therefore made a pattern of primary colors being broken with a single letter shown in the secondary color of green. The broken pattern represents playfulness and the idea that Google isn’t a company that plays by the rules.


Top 2

The Pepsi logo has changed several times over the years, but the colors remain the same. The color intentionally represents as the show of support for America during the World War II but the new logo represents bigger things.

It symbolizes the Earth’s magnetic field, feng shui, Pythagoras, geodynamics, the theory of relativity and many more.


Top 1

Amazon’s logo is intended to be two things.

First, it represents the smile customers should find on their faces after a great Amazon experience. The position of the yellow line forms a visible smile with each “a” in the word as the eyes.

The yellow line is also an arrow, beginning at the first “a” and spanning over to “z”. This signifies the diversity among Amazon’s products, everything from A-Z. As well as a denoting link to the diversity in the Amazon forest itself.



After Fiat fully acquired Chrysler this month, the conflict of using a logo that would best represent the two houses of automakers was also put to an end.

Sergio Marchionne CEO of FCA has this to say about their new logo, “It was designed effectively to provide the linkage between the two houses, as opposed to the retention of one organization over the other.”


Sergio Marchionne, left, CEO of Chrysler Group, LLC, and Fiat chairman John Elkann


As we may all remember these are the corresponding logos of





and Chrysler



And were used side by side for company communication purposes.


Now, the new logo, FCA which obviously stands for Fiat Chrysler Automobiles will finally hem this two brands together and as Marchionne said befits their “working in unison” together.



Details of the FCA logo:

The letter F-C-A in the new logo are in geometric configuration taken from the most popular and important shapes in automobile design. The F was derived from a square which means concreteness and solidity, the C, taken from a circle to represent wheels and movement, which also means harmony and continuity, and the A from a triangle which symbolizes energy and a perennial state of evolution.

The powerful combination of Fiat and Chrysler only means more amazing and beautiful supercars in the future. And for that kudos to them.

The Carolina Pantherspowerful consistent running backs and back-breaking defense earned them a standing of 12-4 in the regular season. Though their efforts as a team paid off, a few improvements wouldn’t hurt them and might just take them to the Super Bowl next season.

First off they must address their roster of players by choosing the right key athletes in the upcoming draft. One would be Brandon Coleman who’s big enough to cross the middle and up the seam without going down on a big hit.

Speaking of new players, strategies and things coming the Panthers way, today they released their new logo inspired by the Spanish “La Liga” Real Madrid.




Previously the Panthers also gave a nod to Germany and England’s NFL team.









Mixing celebrity with business might just be the perfect combination for ultimate success and staying power. To go beyond fame and invest hard-earned money into business endeavors with ceaseless passion and interest is the next big step in the ladder of success for celebrities.

Corresponding to building their own empire is also the strategic use of logos bearing their names or representing best their products.

Here are some of the top celebrities who have become CEO not only in their own companies but also in running their lives:

10. The Honest Company



Jessica Alba may be Sue Storm, the Invisible Woman in Fantastic Four but she’s no invisible in advocating for a greener safer planet for the children. She created The Honest Company together with founder, Christopher Gavigan in 2012. The company provides non-toxic, pure organic baby products.


9. L.A.M.B



Gwen Stefani is the it girl in music and fashion, a mom and entrepreneur. Combining all these was the birth of LAMB, a luxurious collection of handbags, fragrance, clothing and shoes.

8. Wahlburgers



Mark Wahlberg’s empire is getting broader as his clan hits reality tv January 22, 2014 for A&E’s Wahlburgers. Wahlburgers is a family owned burger restaurant by the Wahlbergs.

7. Enyce, Sean John, Ciroc vodka, Blue Flame and Bad Boy



P Diddy’s empire is growing by the minute from clothing line Enyce and Sean John, to Ciroc vodka, to Blue Flame and Bad Boy firms. His next venture will be a cable channel Revolt.

6. Ryan Seacrest productions



Yes, he’s the guy from the American Idol, the one who hosts the show. You can also find him in E=news alongside Juliana Rancic. Hosting had opened wide, wide doors for Ryan, now he has his own production company: Ryan Seacrest Productions which has produced tv series like Keeping up with the Kardashians and Jamie Oliver’s Food Revolution.

5. Tony Hawk



From being a professional extremist skateboarder to a business mogul, Ton Hawk has almost win all awards in the skateboarding arena but that didn’t stop him from venturing into business associated with skateboarding. Now his company, Birdhouse Skateboards, which retails fashion and sports products is worth $120 million.

4. Papa Johns


Papa John’s pizza became a household name once Peyton Manning, a 4 time MVP quarterback  purchased not 1 but 21 Papa John’s pizza shops in Denver.

3. William Rast

william rast owners


Justin Timberlake is multi-Grammy winner who owns a clothing line named William Rast, a tequila named 901, 3 California restaurants, golf course, and is a primary shareholder of the New Myspace.

2. Jessica Simpson

jeessica simpson


Jessica Simpson days as a pop star have long been over. Now the singer is multi-million dollar mogul thanks to her company The Jessica Simpson Collection. Back in 2004 her company hit a staggering $1 billion sales.

1. Oprah Winfrey Network



Oprah Winfrey is one of the top entrepreneur in the world. Her media empire and tv network combined net worth is 2.3 billion dollars, making her one of the richest woman in the universe.


We can’t help but admire these celebrities not only for their presence in showbiz but also for their efforts to be more than just a celebrity.

At the rate they are going seems like there’s no stopping them on staying on top.