On September 1st, 2015. Google announced its new logo design. The new design features an animated Google logo and Google made it clear that the biggest thing in the new design is considerations it put in regarding branding across different platforms. Unlike before when Google is a strict desktop product. Nowadays Google is all over the places from mobile phone to video to solar power and cars. How to present the Google branding in an integrated fashion has become more and more important. I’m sure Google has spent millions of dollars on the new logo design and it’s inline with the new formation of the company Alphabet. We are waiting to see Google start applying the new design in various different places.

Now, check out the new design on the Google logo history page.

Google New Logo 2015

top-100-brands-of-the-world-2011If you do a careful analysis of logos of top 100 money making brands then you will definitely find a few similarities among these logos which are definitely not a coincidence. Getting to know about these similarities may help us in creating a great logo. Following are top three things common in famous logos.

1.     Simplicity

The most obvious thing in majority of the popular logos is their simplicity. They are designed in such a way that they can easily be seen and understand even in small size. Consider the logo of Nokia, Coca Cola, and Microsoft etc. All of them are simply written.

2.     Use of Just one or Two Colors

Another most obvious thing in some of the top logos of money making companies is that they have just one or two colors in them. Take the example of Coca Cola, MacDonald, Samsung, Canon, Dell, HP etc.

3.     Use of Blue And Red Color

Most of the people have never noticed that 50% of the top logos have blue or red color in them. Some of the examples include Coca Cola, Samsung, Nokia, HP, Canon, Xerox, Intel, KFC etc. There is a specific purpose of using these two colors in logos. Blue is frequently used by businessmen as this color shows professionalism and trust. Red on the other hand, shows intensity, energy, strength and passion.

Though, there is no secret formula to creating the best logo yet little things like simplicity and selection of right color in right area helps a lot in creating a unique logo that stands out in the crowd.



I know it’s getting to the end of 2014 already, but we’d like to present you some of the most creative business logo designs that we have identified last year and maybe that’ll trigger some inspirations for your creative work in remainder of year 2014 :)

10. Nature by George Bokhua

This theme is what our world definitely needs right now. This design perfectly embodies the elements into the natural world.


9. Krohn by Commando Group and Eivind Molvaer

This logo is definitely very unique and its simplicity is something that you will truly love!


8. Guitar by Xstortionist

This is one of the best thing ever! It is available for download on Creative Market right now and you can start using it to jazz up your business right away! The design is very creative indeed.


7. Fresh by Sean McCabe

This logo resembles that of the company’s business. It caters goods to the nature of its environment.


6. Wishmaker by Design Spot

This design is very appealing because of its color and the unique “w” that the main logo consists of.


5. Bike v Design by Mash Creative

The way how the designer designed this is truly spectacular! It amazes me how he came up with this idea – twist on a graphic image of a bike. It’s absolutely stunning and superb!


4. Swirl Direct

The creativeness of how they designed the letter “s” is what makes this logo very eye catching. It maybe very simple, but we also know that most of the time being simple is the best. It’s simply the best!


3. Ginger & Jagger by This is Pacifica

This is maybe the most unique design that we have in this category. The geometric design is amazing! Designing it must be pretty tough but still the designer hit it! As the product says, this brand is not for boring people. The logo says it all.


2. Green Secure by dk Creative

The S is perfectly hidden within the green circular image, creating a crisp shape using white background. This is an excellent logo example of using negative space to create the full and complete image.


1. IPA by Romain Carrere

This will blow you away! The logo is perfect for its line of business. This is something that will truly catch your attention. Thumbs up for the designer!


Your product’s logo is the brain and main attraction of your merchandise. Therefore you should be careful in choosing or making it so that you wont face the necessary sanction if you copy or infringe that of the existing similar logo’s.

Here are a few examples.

Variety vs. The Vandals

In April 2010, Variety sued the band The Vandals because of the several images of the original cover design appearing on certain websites. Hence the band continue to claim that they are not responsible for the third party distribution.

The Daily Variety magazine took an instant dislike to the font’s resemblance, for the title of the release is a negative expression of the materialistic culture of Hollywood, a message the magazine company does not want to be associated with.

The case was eventually settled with the band agreeing to redesign the cover art to include a different font.


Skullcandy VS. Skelanimals

In April 2011, Skullcandy an extreme sports headphones filed a lawsuit against Skelanimals an accessories and apparel brand of cute skeletal animals.

However, Skelanimals claimed that its logo design have been used since the brand was created in the year 2003. Yet Skullcandy claimed that they are “recognized globally” for their skull, “particularly in the headphones category”.


Apple VS. Apfelkind

Apfelkind (apple child) is a small café in Germany. Apple issued a cease and desist letter to prevent the café from using the image.

Apple stated that the café’s logo could confuse the costumers and might assume that they are affiliated with the giant tech.

In the end, the owner refused to drop her patent application for the logo. The case continues… As Apple’s obstinate fight to sue any company which dares to bare an Apple fruit within their logo.


Nike VS. Point 3 Basketball

When Nike Corporation released its first signature shoe for basketball star Dwayne Wade, basketball hoops and apparel manufacturer Point 3 Basketball filed a claim for trademark infringement.

They claimed that Wade’s shoe is virtually identical to their own. Thus the two brands came up with a mutual agreeable business resolution and Nike Corporation decided to change its logo.


Sony Ericson VS. Clearwire Corporation

Sony Ericson filed a legal action against wireless Internet service provider (WISP) Clearwire Corporation for having a green swirly logo similar with theirs.

Sony demanded a $150,000 in cash from them to cover the legal fees, in addition to three times this amount for the copyright infringement of their logo.

However, Sony decided to drop the lawsuit.



If you concentrate your attention on letters “E” and “x”. The negative space those two letters create form an arrow pointing on to the right side. It signifies forward or moving forward and this is what the company does.

Well, what interesting about it is that this white arrow between the letters “E” and “x” can only be seen when you carefully examine the logo. Alongside with its vibrant color and bold letters, this is one of the most creative logos ever created. This tactic truly made an impact into the minds of their costumers because of its subliminal message.

Cool, isn’t it?


Top 4

The name Adidas is derived from the first and last name of its creator, Adolf Dassler. Throughout the time, the company’s logo has changed, but has always incorporated with three stripes.

Its current logo features three slanted stripes in a triangle shape. This logo symbolizes a mountain, a metaphor for the challenges and perceivable goals that all athletes must encounter and endure.


Top 3

Google is by far one of the most commonly known names and logos in the search engine industry. Thus, we can’t help but wonder what lies behind Google’s color trademark.

During its creation, designers wanted a way to display a sense of playfulness and therefore made a pattern of primary colors being broken with a single letter shown in the secondary color of green. The broken pattern represents playfulness and the idea that Google isn’t a company that plays by the rules.


Top 2

The Pepsi logo has changed several times over the years, but the colors remain the same. The color intentionally represents as the show of support for America during the World War II but the new logo represents bigger things.

It symbolizes the Earth’s magnetic field, feng shui, Pythagoras, geodynamics, the theory of relativity and many more.


Top 1

Amazon’s logo is intended to be two things.

First, it represents the smile customers should find on their faces after a great Amazon experience. The position of the yellow line forms a visible smile with each “a” in the word as the eyes.

The yellow line is also an arrow, beginning at the first “a” and spanning over to “z”. This signifies the diversity among Amazon’s products, everything from A-Z. As well as a denoting link to the diversity in the Amazon forest itself.


Reference: www.listverse.com