Budweiser is one of the most well-known and best-selling beer brands in the world. Founded in 1876 by German-born American brewer Adolphus Busch, Budweiser has gained immense popularity across the globe and is currently available in more than 80 markets. It is owned by the Belgian-Brazilian beer giant Anheuser–Busch InBev.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF BUDWEISER LOGO
Shape of the Budweiser Logo
The Budweiser logo is widely considered to be one of the most memorable beer logos ever created. The brewer has very smartly established and maintained a powerful corporate identity with its logo, the packaging, the choice of colors, as well as the messages that are conveyed to the audience. All of these elements have interestingly remained unchanged throughout the brand’s iconic history.
The famous “crown” logo of Budweiser carries all the characteristics of an eminent corporate identity. Aptly, the theme of the brand is “The King of Beers”. The subtle and clever usage of the crown above the signature-styled brand name and the red bow-tie shaped background define refinement, elegance, royalty and gracefulness.
Colors of the Budweiser Logo
The choice of colors in the Budweiser logo favors very bright hues which makes it highly noticeable and clearly seen from a fairly large distance. This quality helps distinguish the Budweiser products in an overcrowded marketplace. The red color is also noted to stimulate the appetite, while the white color stands for purity, cleanness and vitality. The comparative dominance of red also maintains that the company is very honored and proud of its American heritage.
Font of the Budweiser Logo
The Budweiser logo features a custom typeface designed specifically for the brand.