Société Cartier, more commonly known as Cartier, is one of the world’s most respected manufacturer of watches and jewelry. It was established by the legendary artisan Louis-François Cartier in 1847 in Paris, France after he took over the workshop of his master Adolphe Picard. The company quickly became well-known for its brilliant workmanship and taste.
Cartier is currently a wholly owned subsidiary of Compagnie Financière Richemont SA, a Switzerland-based luxury goods holding company.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF CARTIER LOGO
Shape of Cartier Logo
The Cartier logo is recognized worldwide as a symbol of luxury, grandeur and elegance. It has been worn by many celebrities and monarchs as a “fashion statement”. The origin of this iconic typographical logo is largely unknown. According to experts, its current version was unveiled in the beginning of the 20th century.
The Cartier logo has only been slightly modified over the years.
Colors of Cartier Logo
The white color in the Cartier logo represents purity, dignity and sophistication, while the black color depicts excellence, prestige and elegance.
Font of Cartier Logo
The Cartier logo depicts the company’s name in an italic, handwritten typeface.
Further Reading on Cartier