Caterpillar Inc., more commonly known as “CAT”, is a hugely popular American company that specializes in heavy machinery, engines, turbines, and construction and mining equipment. Caterpillar is one of the most prominent technology suppliers in the world.
With its corporate headquartered in Peoria, Illinois, the company employs more than 125,341 people across the world with total assets of US$ 89.35 billion as of 2012.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF CATERPILLAR LOGO
Shape and Color of the Caterpillar Logo
The Caterpillar logo has undergone various modifications since its inception in 1925. Its earliest form featured the company’s name in a loopy handwriting which resembled a crawling larva. The machinery and other products of Caterpillar Inc. today are instantly recognizable around the world and enjoy an iconic image due to its memorable “CAT logo” and trademark. The company generates an influx of additional revenue by merchandising its famous “yellow triangle” logo.
While the use of yellow color in the Caterpillar logo depicts joy, energy and optimism, the black color typifies excellence, strength and elegance.
Font of the Caterpillar Logo
The Caterpillar logo uses a slightly modified form of the Helvetica® font family.