Dodge is a subsidiary of Chrysler Group LLC that manufactures automobiles, sport utility vehicles and minivans. Originally established in 1900 by John Francis and Horace Elgin Dodge as the “Dodge Brothers Company” and sold to Chrysler Corporation in 1928, it now operates in over 60 different countries worldwide and is in strategic alliance with Fiat.
Dodge is headquartered in Auburn Hills, Michigan.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF DODGE LOGO
Shape of the Dodge Logo
The Dodge logo has undergone several modification over the years. The earliest emblem of the “Dodge Brothers” consisted of a circle featuring an interlocked “DB”. Various redesigns were introduced in the coming years – the most notable ones being the Dodge family crest, fratzog, pentastar and ram.
The current version of the Dodge logo features the company’s name in uppercase characters with a pair of red stripes. These stripes are intended to symbolize racing, high- performance, speed and agility; while advancing an ideal of “forever young” attitude of the brand.
Colors of the Dodge Logo
The silver colors stands for purity, dignity, sophistication and grandeur of Dodge, whereas the red color depicts passion, energy, intimacy and excitement.
Font of the Dodge Logo
The Dodge logo features a custom-made typeface.