Harley Davidson Logo

Harley Davidson Logo

Harley-Davidson Inc. is a world-renowned motorcycle manufacturer that began operations in Milwaukee, Wisconsin in 1903. It was founded by William S. Harley, Arthur Davidson, Walter Davidson and William A. Davidson. One of the largest heavyweight motorcycle makers in the world, the company employs 6,000 people with total assets of US$9.674 billion as of 2011.

Harley-Davidson is one of the most recognized brands in the world and, with effective advertising, it has gained many awards and accolades over the years.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF HARLEY DAVIDSON LOGO

Shape of the Harley Davidson Logo

The “Bar and Shield” logo of Harley Davidson is widely regarded as one of the greatest and most memorable logos ever created. First introduced in 1909, it has since remained largely unchanged only with a few minor alterations.

The Harley Davidson logo comprises of a shield traversed across the middle by a horizontal bar. It carries a strikingly macho feel and symbolizes strength, grandeur and ruggedness. Several variations of this logo were filed in the United States Patent and Trademark Office in 1982 and thenceforth.

Colors of the Harley Davidson Logo

The orange color in the Harley Davidson logo depicts cheerfulness, energy, activity and pride, whereas the black color stands for excellence and elegance of the company.

Font of the Harley Davidson Logo

The Harley Davidson logo features a custom typeface.