Hewlett-Packard Company, more commonly known as HP, is a world-renowned American information technology corporation founded in January 1939 by William R. Hewlett and David Packard – two Stanford University graduates. The company is headquartered in Palo Alto, California. One of the world’s largest PC vendors, HP is widely regarded as the most successful manufacturer in the high-tech industry.
With total assets of US$ 108.766 billion as of 2012, the company employs 332,000 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF HP LOGO
Shape of the HP Logo
The HP logo is widely regarded as one of the most popular and instantly recognizable logos in the technology industry.
The previous version of the HP logo featured the company’s name shown upright in the middle, surrounded by a blue circle and a blue rectangle with curved edges.
The current HP logo, while discarding the rectangle, makes the “h” and “p” look more prominent and expressive. The tail and ascender of these two letters are extended all the way to the top of the circle, promoting ideas of expansion and innovation.
Colors of the HP Logo
The blue color in the HP logo depicts the strength, excellence and class of the brand, whereas the white color stands for its grace, purity and charm.
Font of the HP Logo
The HP logo uses a true-italic custom typeface.