Kia Motors is a famous Korean automaker headquartered in Seoul, South Korea. Founded in June 1944, it is currently partially owned by Hyundai Motor Group, the fourth largest automobile manufacturer in the world after Toyota, General Motors and Volkswagen AG.
The company employs 45,000 people with net income of US$ 2.99 billion as of 2011.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF KIA LOGO
Shape of the Kia Logo
The Kia logo comprises of an ellipse encasing the company’s name in uppercase characters. The ellipse is a symbol of performance, creativity, reliability and pride. The logo is one of the most instantly recognizable and popular logos in the automobile industry.
Colors of the Kia Logo
The red color in the Suzuki logo represents passion, determination and business responsibility of the company, whereas the white color depicts its elegance, purity and charm.
Font of the Kia Logo
The Kia logo features a custom typeface design specifically for the company.
Further Reading on Kia