Monster Energy Logo

Monster Energy Logo

Monster Energy is a world-renowned brand of energy drink, established by the California-based Monster Beverage Corporation in 2002. Monster Energy promotes a number of sports events and music bands around the world. It is one of the world’s most popular and best selling energy drinks.

Monster Energy is widely credited as one of the most recognizable and valuable brands in the world, with a distinctive green ‘clawed’ logo.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF MONSTER ENERGY LOGO

Shape of the Monster Energy Logo

The Monster Energy logo is often considered as one of the most unique, popular and instantly recognizable logos in the beverage industry. It was created by McLean Design, a well-known California-based strategic branding firm.

The Monster Energy drink logo comprises of the stylized claws of a monster that form a large letter “M” – the company’s initials.

Colors of the Monster Energy Logo

The Monster Energy features the neon green color against a black background. Both these colors exemplify energy, youth, health, excitement, vitality and elegance.

Font of the Monster Energy Logo

The Monster Energy incorporates a very powerful and modernistic custom typeface.

Further Reading on Monster Energy