Orange is a global French multinational telecommunications corporation headquartered in Paris. With more than 226 million customers worldwide, the company employs 175,000 people as of 2011; making it one of the largest telecommunications companies in the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF ORANGE LOGO
Shape and Colors of the Orange Logo
Orange was established in 1994 by Hutchison Telecom. The orange color was selected due to its association with Feng Shui element and it also stands for optimism, warmth and joy. The square logo of Orange was created to distinguish the brand from the spherical citrus fruit.
The Orange logo communicates the company’s message very efficiently and it is widely credited as one of the most iconic and instantly recognizable logos in the telecommunications industry.
Font of the Orange Logo
The Orange logo features a slightly modified form of the classic Helvetica typeface.