Ralph Lauren Logo

Ralph Lauren Logo

Ralph Lauren Corporation is famous global American high-end fashion house founded in 1967 by the legendary fashion designer Ralph Lauren. Headquartered in Madison Avenue, New York City, its “Polo Ralph Lauren” flagship label is extremely popular. The company also manufactures footwear, perfumes, housewares and various other products.

With total assets of US$ 4.649 billion as of 2010, the company employs more than 19,000 people across the world.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF RALPH LAUREN LOGO

Ralph Lauren Old Logo

Shape of the Ralph Lauren Logo

The Ralph Lauren logo is widely regarded as one of the most memorable and widely recognized logos in the fashion industry. It has traditionally symbolized a polo horseman. The logo appeared in  New York City newspapers for the first time in early 1974.

The Ralph Lauren logo is a perfect embodiment of the rich, proud American look and tradition. It is an ideal example of an expressive logo. Polo is a relatively expensive yet conservative sport. The company chose the polo horseman as its symbol because it evokes feelings of pride, elitism and the spirit to enjoy the lifestyle-oriented “good life”.

The iconic Ralph Lauren logo is trademarked in over 100 countries across the world.

Colors of the Ralph Lauren Logo

The use of black and white color scheme in the Ralph Lauren logo symbolizes the brand’s integrity, purity, elegance refinement, prestige and strength.

Font of the Ralph Lauren Logo

The Ralph Lauren logo incorporates a custom typeface.