British Sky Broadcasting Group plc, more commonly known as Sky, is a leading British satellite broadcasting company headquartered in Osterley, London. It was established in 1990 as a result of the merger between Sky Television and British Satellite Broadcasting.
One of the largest commercial broadcasters in the world, BSkyB employs 22,800 people worldwide with a net income of £970 million as of 2012.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF SKY LOGO
Shape of the Sky Logo
The current version of the Sky logo was introduced in January 2012. It comprises of a simple wordmark which features the company’s name in lowercase characters using a “glass effect”. Glass is a symbol of class, elegance and transparency. The Sky logo is among the most popular and instantly recognizable television channel logos.
Colors of the Sky Logo
The use of blue color in the Sky logo stands for approachability, excellence and grace of the British Sky Broadcasting Group.
Font of the Sky Logo
The Sky logo features a powerful and slightly rounded custom-made typeface.