The Who Logo

The Who Logo

The Who are often considered as one of the most important bands in the history of rock music. Established in Februrary 1964, its “classic” lineup consisted of guitarist Pete Townshend, singer Roger Daltrey, bassist John Entwistle and drummer Keith Moon. Widely credited as one of the pioneers of “rock opera” and “power chords”, the band has sold more than 100 million records across the world.

A few of their most successful albums include My Generation, Tommy, Who’s Next, Quadrophenia, The Who by Numbers, Who Are You and Face Dances.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF THE WHO LOGO

The Who logo has remained one of the most adored rock band emblems ever created. It is still worn by thousands of the band’s fans across the world. This unforgettable mark of ’60s popular culture adorned Keith Moon’s drum kit until his untimely demise in 1978.

The Who logo was unveiled by Kit Lambert, the band’s manager and record producer.

Shape of The Who Logo

The iconic “target” logo of The Who comprises of an arrow appearing from the last letter – “o” – of the band’s name. Reminiscent of the gender symbol denoting male, it brilliantly typifies masculinity whilst allowing for an uplifting edge. The two ‘h’s in the Who logo, on the other hand, unite to promote a feeling of unity and cohesiveness.

The roundel symbol has been closely associated with the mod subculture.

Colors of The Who Logo

The Who logo features the Union Jack, the British national flag. These three colors (Royal Blue, Red and White) symbolize unity, loyalty and truth.

Font of The Who Logo

The Who logo contains a bold, custom typeface which was created in 1964 by Brian Pike, the noted British painter and visual artist, as a part of the original logo.

Further Reading on The Who