Toshiba Corporation, formerly known as Tokyo Shibaura Electric K.K., is a world-renowned Japanese multinational corporation founded in 1939 following the successful merger of Shibaura Seisakusho and Tokyo Denki. The company manufactures electronic appliances, electrical equipment and computer related products. It is widely credited as one of the world’s largest semiconductor producers and computer vendors.
With total assets of ¥5.731 trillion as of 2012, Toshiba employs more than 210,000 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF TOSHIBA LOGO
Shape of the Toshiba Logo
Following the merger, the company logos of the two business entities also combined to form the new Toshiba logo. The company’s name was also registered as a trademark in 1939.
The company initially experimented with various logos in Japanese script. The logotype that eventually featured “Toshiba” in the Roman alphabet was unveiled in 1950. It underwent a few notable modifications in 1969. As part of the repair process, the typeface was simplified, in an attempt to make the Toshiba logo more simple, contemporary and legible.
The red color was given to the memorable wordmark in 2002, when it was made the official logo of Toshiba Group. The current tagline, “Leading Innovation”, was adapted four years later in 2006.
Colors of the Toshiba Logo
While the red color in the Toshiba logo depicts passion and courage of the company, the black color stands for its dominance, supremacy and elegance.
Font of the Toshiba Logo
The Toshiba logo features the Eurostile typeface.