Gianni Versace S.p.A. is a leading Italian fashion house headquartered in Milan, Italy. It was founded in 1978 by the legendary fashion designer Gianni Versace who popularized audacious fashions and glamorous lifestyle. Versace is one of the planet’s most prestigious and respected international fashion houses, famous for dressing the world’s most glamorous celebrities.
With annual revenue of € 340.2 million as of 2011, the company employs 500 people worldwide.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF VERSACE LOGO
Shape and Colors of the Versace Logo
The Versace logo is undoubtedly one of the most iconic and instantly recognizable logos in the fashion industry. It comprises of the head of Medusa, a woman in the Greek mythology who was transformed into a Gorgon by the goddess Athena. She was later slain by Perseus. Medusa’s fatal sin was that she had lustfully permitted Poseidon to seduce her right in the temple of the goddess Aphrodite. Her beautiful, long hair was turned into frightening black snakes and anyone who even saw her would be turned into stone.
Gianni Versace was deeply mesmerized by Greek mythology and classical art. His birth place, Reggio Calabria in Southern Italy, was closely associated with the classical Greek traditions. Gianni’s inspiration behind his groundbreaking designs was this rich Hellenic heritage. The “Medusa” logo of Versace proved to be a classic motif in fashion as it typifies sheer authority, attractiveness and fatal fascination – three fundamental characteristics of Medusa.
The logo also indirectly mentions the fact that Versace’s innovative designs astounded people with their sheer beauty and made them stop dead in their tracks. It brilliantly depicts the company’s glamorous, groundbreaking and classy image.
Font of the Versace Logo
The Versace logo uses a custom typeface.
Further Reading on Versace