Yahoo! Inc. is a world-renowned internet services firm headquartered in Sunnyvale, California. It provides a variety of products and services including a web portal, search engine, email service and a web directory. It was established in January 1994 by two Stanford University graduates Jerry Yang and David Filo. The company was incorporated a year later in March 1995.
“Yahoo!” is actually not an interjection, but an acronym for “Yet Another Hierarchical Officious Oracle.”
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF YAHOO! LOGO
Shape and Font of the Yahoo! Logo
Yahoo! employed Organic, Inc., the well-known interactive advertising agency, to redesign its corporate logo in 1995. The firm’s head designer Kevin Farnham created the Yahoo! logo, comprising of a very elegant yet powerful wordmark, which makes one of the most popular and instantly recognizable logos on the internet.
The official typeface in the Yahoo! logo borrows from a T.26 font titled Able.
The earliest logo of Yahoo! was introduced in 1994, featuring a Jumping ‘Y’ guy. A few insignificant redesigns also appeared over the years.
Colors of the Yahoo! Logo
The purple color in the Yahoo! logo symbolizes elegance, prestige and prosperity.
Further Reading on Yahoo!